Wireframing Improves Communication Strategy
- Curtis Blair
- Jul 3, 2021
- 2 min read
Overview
Increased customer engagement by improving communication strategy.
I developed a clear communication strategy for One Nation Walking Together by redesigning their website highlighting the organizations impact and how users can contribute by donating goods and volunteering. I used personas, user roles, and wireframes to test designs that reinforced the impact to the community.
Client
One Nation Walking Together, 501 (c)(3) nonprofit organization
Process
Research, User Roles, Infographics, Usability Testing, Wireframes
Problem Statement
The project aimed to examine the organization website to better communicate events, recruit volunteers, and receive donated goods.
Results
Communication strategy emphasizing services and volunteer opportunities to increase community engagement.
Redesign page layouts to guide users to take action while content advocated organization's efforts
Added analytics images and infographics creating reasons to believe
Visually communicating the organization's cause so user know their efforts will have an impact on the community
Role
UX Researcher
UX Skills
Qualitative Research
Infographics
Task Analysis
Wireframes
Tools
Figma
Tableau
Mockplus
Zoom
Design Process
Challenge
The project’s challenge revolved around the organization’s vast number of events and services offered to the community. The initial website review could not easily identify how the organization supported their community.
My Responsibilities
As a UX Designer, I collaborated with stakeholders to develop a holistic view of the organization
I conducted user interviewed to understand various user experiences and perspectives
I developed user personas and roles, drafted usability testing sessions, and refined wireframes.
Initial Task
Heuristic Evaluations
My team conducted heuristic evaluations identifying current design and usability issues
Determined the website lacked clear call to actions and communication about events and services
Iteration 1.0
Our first attempt to address these challenges was conducting user interviews and creating user journeys to map user perspectives and experiences. While developing user journeys helped compare different routes for event registration and donations, it failed to assist users that need additional assistance.
Additional Research
Conducting additional interviews provided insights into user’s first impressions revealing an over emphasis on the film festival which distracted from the services provided. Synthesizing our initial research efforts resulted in better user expectations and understanding their mental models. The additional interviews influence the goal of simplification while developing wireframes.
Wireframes
Refining our wireframes focusing on navigational clues like heading topics as questions allowed the design to guide user through answers. Understanding what users thought allowed us to adjust and prioritize anticipating questions to better communicate with the community.
Results
Developing a clear communication strategy aligned with the company's mission and vision revealed an outreach approach focusing on the organizations impact which built trust with users.
Impact
Communication strategy emphasizing services and volunteer opportunities to increase community engagement
Redesign page layouts to guide users to take action while content advocated organization's efforts
Added analytics images and infographics creating reasons to believe
Visually communicating the organization's cause so user know their efforts will have an impact on the community
