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Digital Transformation Integrating User Ecosystems

  • Writer: Curtis Blair
    Curtis Blair
  • Jul 2
  • 3 min read

Overview

Aligned User Ecosystem to Enterprise Data Management's Roles and Responsibilities


I designed a discovery workshop to identify the values, attributes, roles, responsibilities, and obstacles for developing an enterprise data management model while conducting secondary research identifying user archetypes and research objectives.



Client
United States Space Force, Space Operations Command (SpOC)


Process
Research, Strategy, User Ecosystems, Interviews, Workshops, Service Design, Project Management.

Disclaimer: The nature of this work is confidential, and per DoD compliance, the case study contains fictionalized data and omits project details. The case study presents a summary of my experience and design process.



Problem Statement

The project explored digital transformation through enterprise data management governance. I established a research scope focused on understanding user ecosystems, current assets, and user obstacles to reveal desired system capabilities

Results

Research and workshops aligned stakeholders to develop the initial enterprise data management model, influencing priorities for data architecture and user engagement research

Future Recommendations
  • Utilize talent management to align the EDM model’s roles, objectives, and responsibilities with current talent development objectives.

  • Prioritize research efforts with key partners, improving collaboration and data triangulation efficiency. 

  • Determine committee member requirements by synthesizing task analysis with user ecosystems.

  • Socialize research objectives and findings showcasing benefit audience members

Role

UX Designer

UX Skills

Qualitative Research

Service Design

Field Observations

Persona/ User Roles

User Ecosystem Map

User Interviews

Wireframes

Clickable Mockups

Design Critiques

Tools

Google Suite

Figma

Miro

Zoom






Design Process


Challenge

The primary challenge of this project is the vast capabilities of enterprise platforms. Project management was essential to addressing the challenges of conducting multiple parallel research efforts.




My Responsibilities

  • As the Lead UX Designer, I lead my team to develop project objectives and research goals.

  • I coordinated research and design activities while collaborating with stakeholders and key partners, establishing cohesion through design workshops.

  • I captured user experiences through interviews, data triangulation, workshop analysis, and insight generation creating testable conceptual solutions resulting in holistic models for data governance, data flows, and user ecosystems.





Initial Tasks

Project Audit

  • Conducted audit evaluating the project’s status and prior efforts to determine objectives and goals

  • Created strategic summaries which influenced project deliverables

    • Data Governance Charter, Strategy, and Roadmap

  • Developed UX Design Benefit presentation providing needed design education and awareness





Project Management

Parallel Research Efforts

  • Utilized Kanban project management methods to coordinate and conduct parallel research activities. 

  • Mapped User Ecosystems to connect research efforts to universal framework VAULATIS scaling insights across the enterprise


Research Efforts 

  • Enterprise Data Management: Standards, Best Practices, Maturity State, ect

  • Unified Data Library (UDL): Champion, Educate, Utilize, Status Quo, etc. 

  • Data Architecture: Enterprise Mapping, Resource Collection, User Collaboration, etc.

  • User Engagement: Experiences, Obstacles, UDL Utilization, Goals, Tasks, etc. 

  • Key Partnerships: Communication, Outreach, Shared Strategies, Resources, Efforts, etc.





Discovery Workshop

  • Designed a workshop to explore values, benefits, and governance for enterprise data management while identifying unique SpOC requirements.

  • Facilitate activities gaining participant alignment for value pillars standardizing governance lines of effort and responsibilities.


Workshop Outcome 

  • Synthesized research with workshop activities establishing a unified enterprise data management model





User Ecosystem Map

  • Collected change signals from user interviews and monthly working groups to identify potential new features and future needs

  • Mapped related mission objectives and shared tasks to develop user archetypes connected through similar obstacles and constraints


Ex: User Archetypes

Connected archetypes based on primary task roles for the Unified Data Library

  • Governance User - Controlling influence over user experience through policy and standards implementation

  • Strategic User -Directs governances user without direct or indirect experience using the platform   

  • Developer User - Builds and maintains the platform through indirect feedback of the platform’s by-products



Service Design Outcomes

Service Design methodology influences user engagement and outreach influencing project objectives.

  • Advocacy for multiple users championing their goals and concerns

  • Establishing collaborative communities sharing resources and tasks 

  • Socializing digital transformation models, standards, and best practices




Results

Research and workshops aligned stakeholders to develop the initial enterprise data management model, influencing priorities for data architecture and user engagement research.


Future Recommendations

  • Utilize talent management to align the EDM model’s roles, objectives, and responsibilities with current talent development objectives.

  • Prioritize research efforts with key partners, improving collaboration and data triangulation efficiency. 

  • Determine committee member requirements by synthesizing task analysis with user ecosystems.

  • Socialize research objectives and findings showcasing benefit audience members

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