Interviews reveal website's primary user group is parents, not students
- Curtis Blair
- Sep 17, 2022
- 1 min read
Updated: Jan 9
Memo Portfolio
Summary
I identified the primary user group for the Colorado Young Leaders organization by conducting stakeholder and user interviews, revealing that four groups used their website seeking different content.
Insight
Students rarely used the website after gaining portal access
Outcome
Research indicated parents are the website's primary users, and interviews revealed that they wanted content emphasizing camaraderie and value.
Recommendations
Highlight social benefits through testimonials, quotes, event photographs
Apply Style guide to direct audience attention to events and benefits
Prioritize interesting and most relevant content attached to a call to action
Design Artifact: Presentation
Excerpt slide form stakeholder presentation revealing my research findings and design improvement recommendations
UX Memorandum Portfolio | minimalist case study of insights into user experience research and design
