Developing navigation options through Structured Authoring

Memo Portfolio

Summary

I developed the information architecture and then assisted with creating content resulting in structuring content for a print document and a document portal website.

Insight

• Using structured authoring to develop tags uncovers secondary navigation options while revealing relationships between tags applicable to information architecture.

Outcome

My initial attempt at organizing content through a content audit provided a starting point but didn’t assist with revealing the connections between topics. Realizing that users need relevance to navigate content, I pivoted and used card sorting and tree testing results to illustrate relevance and dependencies.

Lessons Learned

• Organizing relies on mental models to establish relational attributes

• Effective search results depend on shared expectations and characteristics

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Design Artifact: Interactive Wireframe

Interactive prototype used during usability testing to reveal the different pathways used to find information

Usability testing revealed that users often clicked the search bar if they had a specific issue to solve. Intriguing content did not entice users to explore if they were seeking a particular answer.

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UX Memorandum Portfolio | minimalist case study of insights into user experience research and design